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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Lisa Lofland</title><link>https://lisalofland.journoportfolio.com</link><description>RSS Feed for Lisa Lofland</description><atom:link rel="self" href="http://lisalofland.journoportfolio.com/rss.xml"></atom:link><language>en</language><lastBuildDate>Sun, 19 Jul 2026 00:00:00 +0100</lastBuildDate><item><title>Marketing Campaign Strategy - Campus Food Pantry</title><link>https://media.journoportfolio.com/users/513037/uploads/ab10d476-99b4-417f-9578-12ad27ce2d56.pdf</link><description></description><pubDate>Sun, 19 Jul 2026 00:00:00 +0100</pubDate><guid>https://media.journoportfolio.com/users/513037/uploads/ab10d476-99b4-417f-9578-12ad27ce2d56.pdf</guid></item><item><title>Content Management Strategy Overview</title><link>https://media.journoportfolio.com/users/513037/uploads/78d39454-c775-4d28-93b9-336f40eb9ff9.pdf</link><description></description><pubDate>Sun, 19 Jul 2026 00:00:00 +0100</pubDate><guid>https://media.journoportfolio.com/users/513037/uploads/78d39454-c775-4d28-93b9-336f40eb9ff9.pdf</guid></item><item><title>Beat Week Email</title><link>https://media.journoportfolio.com/users/513037/uploads/397d98aa-b6d3-401f-b624-555b0b443039.pdf</link><description>Email concept and copywriting.</description><pubDate>Sun, 19 Jul 2026 00:00:00 +0100</pubDate><guid>https://media.journoportfolio.com/users/513037/uploads/397d98aa-b6d3-401f-b624-555b0b443039.pdf</guid></item><item><title>Tiger Giving Day Homepage | Auburn University</title><link>https://tigergiving.org/pages/tiger-giving-day-home</link><description>Thank you for making a difference for our students, communities, and state. We appreciate your generosity, your spirit, and your belief in what the Auburn Family can achieve together.</description><pubDate>Sun, 19 Jul 2026 00:00:00 +0100</pubDate><guid>https://tigergiving.org/pages/tiger-giving-day-home</guid></item><item><title>Auburn Family fully funds 35 Tiger Giving Day projects</title><link>https://wire.auburn.edu/content/announcements/2026/03/31162653-announcement.php</link><description>Auburn University’s Tiger Giving Day, held March 25, saw 35 projects fully funded, thanks to the generosity of more than 4,500 donors. From student experiences to community outreach and innovation, the Auburn Family came together to move important initiatives forward with lasting impact.
For Nancy Alexander, extension specialist for the Give the Gift of 4-H Camp to Alabama Youth project, these gifts will be felt far beyond one day, shaping youth lives for years to come. The Alabama Cooperative E...</description><pubDate>Sun, 19 Jul 2026 00:00:00 +0100</pubDate><guid>https://wire.auburn.edu/content/announcements/2026/03/31162653-announcement.php</guid></item><item><title>Planned Giving Brochure</title><link>https://media.journoportfolio.com/users/513037/uploads/de4fcc3f-701c-4bfb-9ccc-c7644daa233c.pdf</link><description>Leave-behind brochure for planned giving options. Concept, research, interviews, and copywriting.</description><pubDate>Sun, 19 Jul 2026 00:00:00 +0100</pubDate><guid>https://media.journoportfolio.com/users/513037/uploads/de4fcc3f-701c-4bfb-9ccc-c7644daa233c.pdf</guid></item><item><title>Campaign Case Statement - Auburn University Libraries</title><link>https://media.journoportfolio.com/users/513037/uploads/835d4207-8c6b-4325-998f-28beb6866670.pdf</link><description>Concept, research, interviews, and copywriting for the Auburn University Libraries fundraising case statement.</description><pubDate>Sun, 19 Jul 2026 00:00:00 +0100</pubDate><guid>https://media.journoportfolio.com/users/513037/uploads/835d4207-8c6b-4325-998f-28beb6866670.pdf</guid></item><item><title>Raptor Van Facebook Post</title><link>https://media.journoportfolio.com/users/513037/images/fd340e4b-7ce9-4528-9dd2-b996571391a5.jpg</link><description>Social media post to support  a new van for the now Auburn University Raptor Center.</description><pubDate>Sun, 19 Jul 2026 00:00:00 +0100</pubDate><guid>https://media.journoportfolio.com/users/513037/images/fd340e4b-7ce9-4528-9dd2-b996571391a5.jpg</guid></item><item><title>Direct Mail Campaign - Student Point of View</title><link>https://media.journoportfolio.com/users/513037/uploads/cb6bb989-ea13-4f12-8cf1-99ca90d13249.pdf</link><description>Direct mail letter focused on fundraising needs for the Auburn University College of Nursing.</description><pubDate>Sun, 19 Jul 2026 00:00:00 +0100</pubDate><guid>https://media.journoportfolio.com/users/513037/uploads/cb6bb989-ea13-4f12-8cf1-99ca90d13249.pdf</guid></item><item><title>Campaign Case Statement - College of Agriculture</title><link>https://media.journoportfolio.com/users/513037/uploads/654d55f4-e5d0-4887-877b-a3b4940b287c.pdf</link><description>Concept, research, interviews, and copywriting for the Auburn University Libraries fundraising case statement.</description><pubDate>Sun, 12 Jul 2026 00:00:00 +0100</pubDate><guid>https://media.journoportfolio.com/users/513037/uploads/654d55f4-e5d0-4887-877b-a3b4940b287c.pdf</guid></item><item><title>Donor Article - Planned Giving</title><link>https://media.journoportfolio.com/users/513037/uploads/8bbba556-4e0a-44db-813c-b94529f37473.pdf</link><description></description><pubDate>Sun, 12 Jul 2026 00:00:00 +0100</pubDate><guid>https://media.journoportfolio.com/users/513037/uploads/8bbba556-4e0a-44db-813c-b94529f37473.pdf</guid></item><item><title>Subject Matter Expert —Everything Auburn Podcast: Tiger Giving Day 2026</title><link>https://wire.auburn.edu/content/ocm/2026/03/032326-eapodcast-tiger-giving-day.php?utm_source=auburn-today&amp;utm_medium=web</link><description>As assistant director of cAUse marketing with Auburn Advancement, Lisa Lofland knows one day can change everything. 
In 2015, she was part of a group charged with creating a day of giving for Auburn University.
“Our team envisioned this grassroots platform,” Lofland remembered.  “We really wanted people to find their match and find the causes and projects they were passionate about.”
From that idea grew Tiger Giving Day — a 24-hour online day of giving that shines a spotlight on the people and p...</description><pubDate>Sun, 12 Jul 2026 00:00:00 +0100</pubDate><guid>https://wire.auburn.edu/content/ocm/2026/03/032326-eapodcast-tiger-giving-day.php?utm_source=auburn-today&amp;utm_medium=web</guid></item><item><title>Donors drive meaningful change through Tiger Giving Day</title><link>https://wire.auburn.edu/content/philanthropy/2025/09/181530-tiger-giving-day-final.php?utm_source=auburn-today-giving&amp;utm_medium=web</link><description>More than 4,500 Auburn University alumni, friends, parents and students came together on Sept. 10, to raise over $875,000 for important causes across campus.
The day of giving, known as Tiger Giving Day, celebrated its 10th anniversary and provided an online platform for projects to solicit for needed funds. This year, 46 projects found support through the generosity of the Auburn Family.
On the day, donors had the opportunity to share — via survey — about what inspired them to give. Many were m...</description><pubDate>Sun, 12 Jul 2026 00:00:00 +0100</pubDate><guid>https://wire.auburn.edu/content/philanthropy/2025/09/181530-tiger-giving-day-final.php?utm_source=auburn-today-giving&amp;utm_medium=web</guid></item><item><title>Direct Mail Campaign - CYE Appeal</title><link>https://media.journoportfolio.com/users/513037/uploads/20b09ec7-3af1-49cd-b59f-ff39f770b285.pdf</link><description>Persuasive ghostwriting for executive leadership.</description><pubDate>Sun, 12 Jul 2026 00:00:00 +0100</pubDate><guid>https://media.journoportfolio.com/users/513037/uploads/20b09ec7-3af1-49cd-b59f-ff39f770b285.pdf</guid></item><item><title>Integrated Advertising Campaign</title><link>https://media.journoportfolio.com/users/513037/uploads/860898a1-ddb6-47e7-9f5b-8d8637dafe66.pdf</link><description>Directed the integrated advertising campaign for Because This is Auburn — A $1Billion Campaign for Auburn University. Concept, copywriting, art direction, and media placement.</description><pubDate>Sun, 12 Jul 2026 00:00:00 +0100</pubDate><guid>https://media.journoportfolio.com/users/513037/uploads/860898a1-ddb6-47e7-9f5b-8d8637dafe66.pdf</guid></item><item><title>Hype Video — Auburn University's Tiger Giving Day 2026</title><link>https://www.youtube.com/watch?v=SZL90NiY2Us</link><description>Concept and scriptwriting for a hype video for Tiger Giving Day, Auburn University's annual day of giving.</description><pubDate>Wed, 07 Jan 2026 00:00:00 +0000</pubDate><guid>https://www.youtube.com/watch?v=SZL90NiY2Us</guid></item><item><title>Earned Media – WSFA Today in Alabama Morning Show</title><link>https://www.wsfa.com/2024/04/10/auburn-university-holds-annual-tiger-giving-day-raising-private-funds-student-projects/</link><description>MONTGOMERY, Ala. (WSFA) -Auburn University is hosting its annual “Tiger Giving Day” on Wednesday, a 24-hour crowdfunding initiative to raise money for more than 55 student projects that need private support to complete.

Those projects include a wide variety of initiatives that benefit students, research, and outreach programs. This year, some of the projects include the university’s small animal hospital that needs a new ultrasound machine, the wheelchair basketball team raising money for a rec...</description><pubDate>Wed, 10 Apr 2024 00:00:00 +0100</pubDate><guid>https://www.wsfa.com/2024/04/10/auburn-university-holds-annual-tiger-giving-day-raising-private-funds-student-projects/</guid></item></channel></rss>