Hype Video — Auburn University's Tiger Giving Day 2026
Concept and scriptwriting for a hype video for Tiger Giving Day, Auburn University's annual day of giving.
Lisa Lofland
Strategic Marketing and Communications Leader
Auburn Family fully funds 35 Tiger Giving Day projects
Auburn University’s Tiger Giving Day, held March 25, saw 35 projects fully funded, thanks to the generosity of more than 4,500 donors. From student experiences to community outreach and innovation, the Auburn Family came together to move important initiatives forward with lasting impact.
For Nancy Alexander, extension specialist for the Give the Gift of 4-H Camp to Alabama Youth project, these gifts will be felt far beyond one day, shaping youth lives for years to come. The Alabama Cooperative E...
For Nancy Alexander, extension specialist for the Give the Gift of 4-H Camp to Alabama Youth project, these gifts will be felt far beyond one day, shaping youth lives for years to come. The Alabama Cooperative E...
Tiger Giving Day Homepage | Auburn University
Thank you for making a difference for our students, communities, and state. We appreciate your generosity, your spirit, and your belief in what the Auburn Family can achieve together.
Direct Mail Campaign - Student Point of View
Direct mail letter focused on fundraising needs for the Auburn University College of Nursing.
Direct Mail Campaign - CYE Appeal
Persuasive ghostwriting for executive leadership.
Integrated Advertising Campaign
Directed the integrated advertising campaign for Because This is Auburn — A $1Billion Campaign for Auburn University. Concept, copywriting, art direction, and media placement.
Planned Giving Brochure
Leave-behind brochure for planned giving options. Concept, research, interviews, and copywriting.
Campaign Case Statement - Auburn University Libraries
Concept, research, interviews, and copywriting for the Auburn University Libraries fundraising case statement.
Campaign Case Statement - College of Agriculture
Concept, research, interviews, and copywriting for the Auburn University Libraries fundraising case statement.
Raptor Van Facebook Post
Social media post to support a new van for the now Auburn University Raptor Center.
Subject Matter Expert —Everything Auburn Podcast: Tiger Giving Day 2026
As assistant director of cAUse marketing with Auburn Advancement, Lisa Lofland knows one day can change everything.
In 2015, she was part of a group charged with creating a day of giving for Auburn University.
“Our team envisioned this grassroots platform,” Lofland remembered. “We really wanted people to find their match and find the causes and projects they were passionate about.”
From that idea grew Tiger Giving Day — a 24-hour online day of giving that shines a spotlight on the people and p...
In 2015, she was part of a group charged with creating a day of giving for Auburn University.
“Our team envisioned this grassroots platform,” Lofland remembered. “We really wanted people to find their match and find the causes and projects they were passionate about.”
From that idea grew Tiger Giving Day — a 24-hour online day of giving that shines a spotlight on the people and p...
Beat Week Email
Email concept and copywriting.
Donor Article - Planned Giving
Earned Media – WSFA Today in Alabama Morning Show
MONTGOMERY, Ala. (WSFA) -Auburn University is hosting its annual “Tiger Giving Day” on Wednesday, a 24-hour crowdfunding initiative to raise money for more than 55 student projects that need private support to complete.
Those projects include a wide variety of initiatives that benefit students, research, and outreach programs. This year, some of the projects include the university’s small animal hospital that needs a new ultrasound machine, the wheelchair basketball team raising money for a rec...
Those projects include a wide variety of initiatives that benefit students, research, and outreach programs. This year, some of the projects include the university’s small animal hospital that needs a new ultrasound machine, the wheelchair basketball team raising money for a rec...