I cut my teeth editing magazines in Nashville, Tennessee, and then moved into the world of marketing. From the early days of press checks and learning HTML code to placing dynamic advertising in the Atlanta Airport and directing Auburn University's Tiger Giving Day, I've learned a few things along the way:

1. Know your audience (and you usually have more than one)
2. Track everything
3. Let the data speak

Also, you really do have to be willing to kill your darlings. That's usually where the good stuff happens. 

C. S. Lewis